Mitch Joel, Six Pixels of Separation
Is it important to be connected? Mitch Joel, Author of Six Pixels of Separation and President of TwistImage believes we no longer live in a world of six degrees of separation. In fact, we’re now down to only six pixels of separation, which changes everything we know about doing business.
Last week we had the chance to sit down for a session with Mitch who discussed how the world of new media and how to market with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging digital channels to get their voice “out there”-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
It’s was great chatting with Mitch and I, personally, learned a ton during this session. He has great insight and case studies and has a unique way of simplifying social media marketing in a way the makes it easy to understand the benefits as well as how to get started. We talked a little bit about the future of social media, how to build vibrant online communities and how marketers can be successful using social media. The recording is below, I hope you enjoy it.
The conversation on Twitter was also terrific. Here are my top 10 observations from some of the people joining the conversation on Twitter:
- @JayFleischman: 48% of leisure time is spent online
- @elysa every single day 20% of ALL searches on Google are searches that have NEVER been done before #awarenessinc
- @MVMNT_Mike: If you want to enter social media, do something now! Don’t worry about mistakes, learn along the way #awarenessinc
- @REMdreamtime: strategy component is sorely missing from digital agencies via @mitchjoel #awarenessinc
- @NunesThompson: Always ask WHY! Say why you’re on #SM, not the fact that you’re on it. #awarenessinc
- @AprilMPhillips: “It’s more about your attitude and not about your age.” // @mitchjoel on social media // So true! #awarenessinc
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@elysa: 6 things you can do RIGHT now: 1)acceptance 2)digital augments not instead of traditional marketing #awarenessinc (cont) 3)every opt is chance to build/share/grow 4)open up and share more 5)it’s about your attitude not your age #awarenessinc
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@garyasanchez: brands need to create online strategy: why are they on twitter rather than just being on twitter – build community! #awarenessinc
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@RonArden: #awarenessinc The shiny new objects are just a bunch of tools. You need to decide what to do with these tools to make them useful.
- @tamadear: Why are peer reviews trusted more? Because we think our peers’ motivation is closer to our own. #awarenessinc